Ideally, each competitor makes the other better...

We do not believe in tearing down our competitors in our advertising.
We do believe in the integrity of our company and product.

It doesn’t make sense to make others small to make ourselves look large. That’s not our game.

“It is not by the humbleness of the surroundings that the king is exalted; it is the sense of honor expressed by his surroundings that makes a king a true king”.   

Ideally, each competitor makes the other better...